Tuesday, September 15, 2020 ((rezonodwes.com)) – Haitian-American artist Kerby Jean-Raymond and multinational fashion company Kering announce the creation of Your Friends in New York.
This revolutionary new platform is designed to empower the next generation of innovators. Your Friends in New York will merge fashion, music, art, philanthropy and wellness to form a creativity ecosystem that reinvents the way consumers discover and interact with brands, including our own. mark of Kerby Jean-Raymond, Pyer Moss.
Wishing to participate in this powerful community of new talent and innovation, Kering will support as a partner.
Your Friends in New York TM (YFINY) comprises several divisions, including one group of events and experiences, a program inspired by an incubator, philanthropic initiatives and a brand of merchandise.
Designed by Kerby Jean-Raymond, Your Friends in New York was set in motion as a result of a meeting with François-Henri Pinault, President and CEO of Kering, in 2019. The launch of Your Friends in New York was scheduled to take place in March 2020. But, due to the severe repercussions of the COVID-19 pandemic in globally, the ad has been suspended.
“It is important for me to create and work on projects for the future, to engage the community as a whole and to continue to help others improve their skills in the university s of fashion and the arts, “said Kerby Jean-Raymond.
” When I met Kerby in 2019, I was impressed by her unique vision of creativity, innovation, business and social issues. What immediately struck me was his desire to invent a unique model, freeing himself from the usual constraints of the fashion world. It was quite natural for Kering to support this project, which aims to strengthen the autonomy of new artistic talents, encourage the diversity of creativity and give a voice to the young generation of innovators ”, declared François-Henri Pinault.
Your Friends in New York will evolve to include an incubator-inspired program that will allow a variety of emerging designers to grow and explore innovative and revolutionary new business models.
Your Friends in New York s 'was quickly mobilized in March 2020 with a personal donation from Kerby Jean-Raymond, as part of the organization's mission to help marginalized communities affected by the pandemic. Kering donated to YFINY to support the organization in its fight against COVID-19. Going forward, Your Friends in New York plans to continue to focus efforts on pressing issues in local communities, including, but not limited to, the provision of mental health services to children and residents of public housing. , mainly.
This new platform will be the connective tissue that brings together brands, artists and the community in different forms, including events that will take place over several days and which will also serve as the new take on the fashion show. Pyer Moss.